Meet Your Brand Boss Co-Founders

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Krystal Casey

Krystal Casey, a versatile entrepreneur, best-selling author, and motivational speaker, is the co-founder and Client Success Specialist of Brand Boss. In her key role at Brand Boss, Krystal spearheads the development of the platform, ensuring it aligns perfectly with the unique needs of small businesses. As the Client Success Specialist, she is devoted to building strong relationships with clients, ensuring they get the most out of Brand Boss's innovative solutions.

Krystal's entrepreneurial journey is a tale of success, marked by a unique blend of accomplishments that go beyond the business world. Her rich background in content creation brings a distinct and creative touch to her marketing endeavors, establishing her as a true innovator in the field.

Expanding beyond Brand Boss, Krystal continues to inspire through her written works and motivational speaking engagements. As the Head of Marketing for Off Market Advisors, she brings her dynamic expertise to facilitate seamless connections between buyers and sellers in the commercial real estate realm. As a best-selling author, she shares valuable insights and guidance, motivating others to reach their full potential. Her motivational speaking engagements resonate with audiences, encouraging empowerment, resilience, and strategic innovation.

Beyond her impressive professional achievements, Krystal's most cherished role is being a devoted mother to her five children. In this capacity, she embodies the values of empowerment, resilience, and strategic innovation, showcasing a holistic approach to success that extends well beyond the business world. Krystal Casey isn't just a marketing leader; she is a beacon of inspiration and a testament to the power of determination and creativity in all aspects of life.

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Michele Meza

For over 28 years, Michele Meza, also known as, Coach Michele D, is a trailblazer in the business world, CEO and Marketing Strategist at Luksi Coaching & Consulting, Co-Founder and Chief Marketing Officer of Brand Boss, and a 2X International bestselling author.

In her key role at Brand Boss, Michele streamlines Brand Boss platform operations and drives the execution of done-for-you marketing services, ensuring clients successfully and efficiently scale their business to 6+ figures. As the behind-the-scenes Boss, she is dedicated to executing strategies and marketing services while building forever relationships with clients, ensuring they have the tools they need to build generational wealth-building and multimillion dollar businesses.

She is known for creating strategic solutions for small businesses, start-ups, and growing corporations. Michele began consulting privately in 2010, with focus in developing, training, and mentoring high-level, emerging leaders, CEOs and senior leaders across the United States, creating training programs, curriculum, and applying efficiency methods utilizing lean processes.

She is a pioneer who has dedicated years in breaking generational cycles of poverty and abuse through education, speaking engagements, and outreach. She’s passionate about generational wealth and breaking the stigma against single motherhood. She has a heart for people; specifically, women, children and Indigenous communities, where she has dedicated countless hours and years towards bettering the lives of domestic violence survivors and their children, promoting literacy to families in Indigenous communities, and advocating for access to business resources across rural communities and reservations. Her favorite job is being a devoted mother to two beautiful girls.

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